Product launch.

Idea
Research
$$$$
Order material
Test and test and test
Practice a lot
Make a bunch of mistakes, expensive ones, even heartbreaking ones
Stay up v late in the process
Ooh, it's getting there
Oh snap, I think I got it
Decide on the first few
Figure out the shipping part
Boxes and bubble wrap
It's gotta be cute
An amazing display for shows
It's gotta be cute cute
Ok
Ready to share
Take all the fotos
Create a cute background
Different angles, good lighting
Write a great description, be precise with size and how it will be shipped
Decide on a price point
It has to be profitable but you will never overcharge
Create the listings
Check and recheck
Ok
Deep breath
And POST
release this new thing into the world, hoping it will be well received
Thanking the machines that make it possible
Thanking the ancestors for the ganas
Thanking your mami and abuelas for the inspiration
Thanking the friends that helped encouraged you through the rough bits
Thanking yourself for taking chances

The Comeback

I ran into a friend last night, literally-- ran into her! I was at La Botanica dropping off an order to a comadre, and she text saying she couldn't make it after all. I turned around, exhausted from working all day, which was pretty major considering La B was celebrating Lemonade's one year anni. I stopped dead in my tracks, and recognized the face that seemed equally surprised. We screamed... A lot. We hugged and and laughed and then screamed again. It has been around 5 years since I've seen her. We worked together at my last job, the job I left to be Very That full time. When she last saw me, my mama still had breast cancer- I was unhappy and pretty mean if we weren't close. It was all a cover up to how painfully dissatisfied with life I was. So we quickly caught up, in between all the hugging and laughing, and I can't begin to tell you how good it feels to tell my story now. I'm no longer unhappy, unchallenged, and complacent. I told her about Very That, my tiendita that went up and down, Mujeres Mercado, the crazy business relationship that made me question every single thing... and my comeback-- the beautiful rise of my confidence. I told her I found love, that I've traveled a bit, that my little creations have been shipped to places all over the world. Hearing the story come out of my own mouth was incredible. I feel so lucky to tell it, and I feel so ready to add more to it. 

 

All the Stickers!

Like so many of my friends and favorite people, stationery and school supplies are my JAM. As a kid, the best part of going back to school was looking forward to getting all new supplies! Binders and notebooks and pencils, OH MY GAH ...

We were raised on a strict budget most times, but my Mami, being the angel that she is, always let me slip in something fun. I clearly remember a pack of teeny tiny pencils in 2nd grade, completely a novelty product, but they made my teeny tiny heart sing. And then, of course, there was Lisa Frank. 
Lisa. Frank. LISA FRANK. L I S A F R A N K. OMG.
Even thinking about it now gives me excited chills up and down.
She was the queen of all things stationery, but where she really grasped my heart was with her stickers. Sheets and sheets of them all at my disposal. 
In working on my own cositas and brand visioning, I knew that it was inevitable to create my own stickers and stationery. I've been releasing a new design every couple weeks for the last two years or so, and my collection has grown so fast! Here are some of my latest batches. I've made some out of vinyl, with the help of StickerApp.com. These are perfect for your laptop, journal, car, really anything. They're made of really high quality vinyl and will outlast weather and washes. 

Find these and so many more at www.verythat.etsy.com 

Find these and so many more at www.verythat.etsy.com 

Like any 80's baby, I rode the first wave of the planner craze. From the binder ones you'd buy refills for (I never bought the refills, btw, I just found an excuse to get a new one every single year.), to the tiny ones for your purse- I was in all the way.
I remember when I got my first Palm Pilot phone, my planner was used way less and I relied on technology way more. I missed writing things down, I missed the doodles along the border and the physical reminder of years past. 
It seems like the planner craze is back (much like the 90s in general!), and I couldn't be happier. I use mine religiously, especially for work. Managing an online store, vending, meetings, and regular social stuff has finally gotten fun again. I created planner stickers because I couldn't find anything I really related to in the online planner store world. 
So far, I have released around 7 designs that were made especially for planner sized boxes. These have received great response so far, and I'm so excited to release the secret gems I've been working on! 

Especially made for February, para las enamoradas y las heart broken mamis. Find these and others at www.verythat.etsy.com 

Especially made for February, para las enamoradas y las heart broken mamis. Find these and others at www.verythat.etsy.com 

I imagine the 8 year old Cristina would be really excited to know that her future self is out here creating STICKERS!! A dream come truly, really!